"In Jesus Christ, there is no distance or separation between the medium and the message:
it is the one case where we can say that the medium and the message are fully one and the same."
Marshall McLuhan

Showing posts with label global village. Show all posts
Showing posts with label global village. Show all posts

We're all living in the Global Village:But We're Still not a Tribe

The term Global Village was coined by Marshall McLuhan. In the The Gutenberg Galaxy he  wrote:

The new electronic interdependence recreates the world in the image of a global village.

Yet what McLuhan never suggested was that the Global Village was inhabited by a singular cohesive tribe. The emphasis was that the "tribal drums" of the electronic age bring together those who previously were not. That the information from everywhere returns the sensorium bias to acoustic space - rather than the linear bias of print.