[Live Video] Old Becomes New

In the seventeenth video of Adam Niven' s #FBLiveVideoChallenge for Media Theology Adam reflects on one of his Father's Day presents which is a vinyl record that has been carved with a Fremantle Dockers logo.

[Live Video] Tetrading Facebook Live Video

In the fourteenth video of Adam Niven' s #FBLiveVideoChallenge for Media Theology Adam uses McLuhan's Tetrad to evaluate the whole process of using Facebook live video as part of entering into the Media Theology discussion.

[Live Video] McLuhan's Tetrad: 1 Tool You Need in a Media Toolkit

In the thirteenth video of Adam Niven' s #FBLiveVideoChallenge for Media Theology Adam introduces one tool that you must have in a media theology toolkit.

[Live Video] Thinking Beyond Content: McLuhan and Probes

In the eleventh video of Adam Niven' s #FBLiveVideoChallenge for Media Theology Adam introduces Marshall McLuhan and one of his probes about media.

We're all living in the Global Village:But We're Still not a Tribe

The term Global Village was coined by Marshall McLuhan. In the The Gutenberg Galaxy he  wrote:

The new electronic interdependence recreates the world in the image of a global village.

Yet what McLuhan never suggested was that the Global Village was inhabited by a singular cohesive tribe. The emphasis was that the "tribal drums" of the electronic age bring together those who previously were not. That the information from everywhere returns the sensorium bias to acoustic space - rather than the linear bias of print.

Playboy:: Buying it for the Articles, Excuse Becomes Reality

This week the world was thrown into shock as it found the oldest Playboy excuse is soon to be become reality:

"Oh you found my Playboy. I buy it for the articles."

That's right, Playboy announced it will be having a change of direction (come March next year) and follow Tobias Fünke's lead into the world of never nudes. That's right, according to CEO, Scott Flanders, when you're "one click away from every sex act imaginable for free...it's just so passé..."

#mcprobe :: it started here

Being too young to have been exposed to McLuhan in his heyday, my discovery came a number of years ago was kind of like pulling a loose thread on a woolen sweater. Like many, my first exposure was to his most infamous aphorism

the medium is the message

but without notice, it became: the medium is the massage; the medium is the mess-age; the medium is the mass-age; the tedium is the message; and  the tedium is the mass-age. All of a sudden I had my hands full of loose wool and McLuhan was saying "See, it's a unicorn".

M.E. Monday #7

M.E. Monday comes this week from Lance Strate:

"Individually and collectively, the relationship between human beings and their environments is one that is fundamentally indirect. Externally, stimuli excite and irritate our sense organs and nervous systems. Internally, we construct a map of the environment out of the various excitations and irritations that we experience, a map that may be more or less structurally homologous with the outside world, but a map that is, simply stated, not the territory  itself, as Korzybski famously put it...And out relationship to the outer environment, being indirect, is therefore mediated, hence McLuhan's observation that the medium is the message" (On the Binding Biases of Time, 2011).

M.E. Monday #4

Today's M.E. Monday is from Mcluhan:

"Xerox comes as a reverse flip as the end of the Gutenberg cycle; whereas Gutenberg made everybody a reader, Xerox makes everybody a publisher" (McLuhan UnBound: #5, 2005).