[Live Video] Thinking Beyond Content. ThankYou Australia as an example.

In the sixth video of Adam Niven' s #FBLiveVideoChallenge for Media Theology Adam provides an example of what it means to think beyond the content that is created.
Using the example of the ThankYou brand in Australia, Adam outline how for the ThankYou brand, their content is food, sanitary and baby products (like different grocery categories) but their business model is structured so that all profits go to programs that provide sustainable alleviation of poverty, sanitary improvements and maternity support. So, even though the "content" of their business couldn't be classified as "Christian", their business model is designed to make a positive impact in the world, rather than line someone's pockets.

There are some examples of this that Adam shares within the music industry such as Keith Green and the Come and Live Label (http://comeandlive.com/).

Feel free to join me on this journey: https://www.facebook.com/mediatheology/