But his response is perhaps not what you might think. Adam challenges church leaders and pastors to face the fact that the majority of their churches are on social media - because the church is not an institution or organisation, but the people that gather.
Secondly Adam explores how church leaders might consider social media from an institution/organisation church perspective. Then also their own personal use and engagement with social media.
Feel free to join me on this journey: https://www.facebook.com/mediatheology/
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