The answer might not be what you expect.
But two parts of it are understanding the term media with a larger scope - not just being the industry, but being the very containers that carry the different messages we send.
And the other is to challenge the idea that Christian should be used as an adjective. Rather than as a noun for people who are following and being shaped by Jesus (Christ) - hence Christian.
Adam mentions Woods and Patton in this clip. This is the work he was referring to: https://www.amazon.com/Prophetically-Incorrect-Christian-Introduction-Criticism/dp/1587432765
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