[Live Video] McLuhan's Tetrad: 1 Tool You Need in a Media Toolkit

In the thirteenth video of Adam Niven' s #FBLiveVideoChallenge for Media Theology Adam introduces one tool that you must have in a media theology toolkit.
Marshall McLuhan's Tetrad asks 4 questions of each new media in an attempt to unveil the impact it will have on the media ecology:

What does it enhance or amplify?
What does it make obsolete?
What does it retrieve from the past?
And when pushed to its limits what does it reverse into?

Watch the video to see two examples: the car and the data projector in a church setting.

Feel free to join me on this journey: https://www.facebook.com/mediatheology/