"In Jesus Christ, there is no distance or separation between the medium and the message:
it is the one case where we can say that the medium and the message are fully one and the same."
Marshall McLuhan

[Live Video] Words Don't Have Meanings

In the 23nd video of Adam Niven' s #FBLiveVideoChallenge for Media Theology Adam puts forward a pretty important concept to understand when it comes to communication.
That is that words don't have meanings, rather it is people that have meanings. People come with their own library of definitions shaped by their experiences and the cultural influences that they have been exposed to and engaged in. This means that where this isn't a shared experience resulting in closer meanings, things can be heard and understood in very different ways. Part of understanding how we're understood, relates to understanding that very different things can be heard from the same words.


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